Typecon Identity

Graphic design
Designer | Artist Underconsideration
Year 2009

From the outset we were adamant about the identity not falling in a tempting trap to make the conference look like a music festival and instead opt to capture the essence of what rhythm stands for. As we see it, rhythm is understood as the broad concept of arrangement and composition in repeating yet fluctuating patterns and in design and typography it is employed as a visual tool that establishes order yet allows for surprises. As the slideshow below demonstrates, we based the logo on the ubiquitous music staff.