The Next Point of View

Designer | Artist Practica
Year 2018

Gravient, a virtual and augmented reality company, asked us to develop its brand identity, their main objective is the creative use of technology for commercial purposes.

Built from a standard typeface, we have developed a typographic behavior using interaction and three-dimensionality. Letters are set to change depending on the angle in which they’re looked from, this way, the user’s point of view becomes key in determining the shape of the typography.