The Next Point of View

App
Designer | Artist Practica
Year 2018
URL
Keywords

Gravient, a virtual and augmented reality company, asked us to develop its brand identity, their main objective is the creative use of technology for commercial purposes.

Built from a standard typeface, we have developed a typographic behavior using interaction and three-dimensionality. Letters are set to change depending on the angle in which they’re looked from, this way, the user’s point of view becomes key in determining the shape of the typography.

http://practica.design/