The analog twitter wall
nspired by the conference theme “Action!”, one of the first images that came to our minds were people doing something physical, getting their hands dirty, sweating. At an event were the majority of attendees is looking at their laptops or smart phones constantly – blogging, tweeting, emailing – we didn’t want to add more screens to stare at. Instead we wanted to bring the virtual to the physical space and create some visible action.
Printing out tweets and pasting them on a wall was one of the first ideas we had and it stuck with us. It actually became the core of the whole design concept, our leitmotif. Everything else we developed for the conference – signage, video trailer, stage design etc – derived from this idea.