Because of the increased commercial interest of paving public space with digital advertising screens the need for an accessibel intervention devices seemed obvious and necessary. The wish and habit to comment (tag) the surrounding world is also an ancient and still vivant phenomena we try to preserve. Our concept of VR/Urban aims for claiming back urban space and and give the inhabitants a tool for occupiing urban screens. People shall not only remain as a passive audience, they must obtain the privilege and beside that the right tools to create their own multimedia content in the streets. The more and more mushrooming media facades, LED supplied walls and huge projections are interesting and worthy technical innovations for the people, but in contrast to the old fashioned posters in the streets, it is nearly impossible to create own content for these facades or even hang up your digital video.
The refined Concept
We still believe that we live in a motion-media dominated public sphere. Our practical work with the SMSlingshot demonstrated to us very well that the people in the streets are in a need for visual reclaiming tools. They are increasingly frustrated and blunted from the strong image machinery surrounding them in everyday life. The way of passive perception leads and keeps the people in a consumer role. No uprising included or comment allowed!
Our basic idea of hitting urban media screens didn´t really worked out. Too strong surveillance systems, to much criminalisation of in fact visual activism. The screens are also even too bright to cross them with light. We would have not won this contest of the strongest projection technology. So we moved a bit.