New Spring is an interactive installation and multi-sensory experience in a 1930’s disused Cinema in Milan.
The installation presents ephemeral materials in a strange new context; delicate mist-filled ‘blossoms’
that disappear on contact with skin, but can be held by visitors wearing special gloves.
Producing these blossoms is the installation’s bold centrepiece, a tree-like sculpture that references
the ornate chandeliers of Italian palazzos and the architectural features of Milanese columns and arches.
“Inspired by the cherry blossoms of Japan
we wanted to create a special moment that brings
people together. A fleeting experience that
evokes fragility and changing of the seasons.”