Monde Binaire “Hello World !!!” is made of a 36 pages comic book and a mobile application that gives the reader access to 22 interactive and playful animations hidden in some cartoon boxes. Images contain tags that are recognized through the smartphone’s camera. Plot and gameplay mix into a “storyplay” inspired by geek culture. At some point of the story the reader has to play in order to follow Java, Hyxemel and Arduino, three characters in quest for their lost country. Developped in the Master Media Design at HEAD – Genève, “Hello World !!!” is the first interactive cartoon from the “Monde Binaire” (Binary World) series published by barbEdition (Geneva, Switzerland).