Informative Frischetheke

Designer | Artist Benedikt Burgmaier & Fabian Kreuzer
Year 2011

n supermarkets you get food from all over the world, more information about transport routes or origin, however, rarely. Especially behind the products of the fresh food counter hides a variety of information that we make visible with our counter concept in a simple way for the customer.

For the experienced cook offers, designations and prices can be easily assigned to the products, for all other customers, the time at the counter can quickly become a lively « product data ». In order to avoid this, the customer can point in our concept to the desired product or offer and already the designation as well as the price are shown directly above it. Showing is a simple gesture and is used by most customers to communicate with professionals.