BBC Dimensions

Designer | Artist Matt Jones, Matt Brown, Tom Armitage, Matt Webb, BERG
Year 2010

We ran product invention workshops with the BBC, ways in which history could be explored and explained using digital media. We came up with 30 or so ideas which got narrowed down to 5 ‘microbriefs’ for possible future prototyping. Microbriefs are our way of expressing products that test an idea by making it real, and the brief can be taken forward by the client internally, with the help of an agency, or with BERG.

In the course of these workshops, “juxtaposition” emerged as a key storytelling technique. The microbrief called “Dimensions” was expressed like this:

We want to bring home the human scale of events and places in history. The Apollo 11 Moon walk explored an area smaller than Trafalgar Square; the distance between your WW1 trench and the enemy could only be as much as from your front door to the street corner.

Dimensions is a feature on websites that juxtaposes the size of historical events with your home and neighbourhood. You’re hearing about the span of the base of the Great Pyramids, or the distance of the book depository from JFK, or the extent of the Great Fire of London… Dimensions overlays this map on a satellite view of where you live.